Business Central How-To: Marketing Text

For any item registered in Business Central, you can write marketing text about the item. Although marketing text is a kind of description, it’s different than an item’s Description field. The Description field is typically used as a concise display name to quickly identify the product. The marketing text, on the other hand, is a more rich and descriptive text. Its purpose is to add marketing and promotional content, also known as copy. This text can then be published with the item if it’s published on a web shop, like Shopify, or pasted into emails or other communications with your customers.

There are two ways to create the marketing text. The easiest way to get started is to use Copilot, which suggests AI-generated text for you. The other way is to start from scratch.

With Copilot, you quickly get a text suggestion that’s automatically generated for you. The AI-generated text is tailored to the item and provides a good starting point. The text is based in part on the following information:

  • Attributes defined for the item—for example, the description, color, dimensions, material, and so on.
  • The item’s Description field.
  • The item category.
  • Selectable style preferences like tone of voice, format, and length.

Copilot is designed to save you time and help you write creative and engaging text that reflects your brand and is consistent across your product line. Start by generating a suggestion, then change the suggested text as needed.

This Copilot feature was validated and is supported in specific languages. While it can be used in other languages, it might not function as intended. Language quality might vary based on the user’s interaction or system settings, which might impact accuracy and the user experience.

You can also create text from scratch, using the following steps:

  1. In Business Central, open the item that you want to modify as follows:
    1. In the upper-right corner, select the Lightbulb that opens the Tell Me feature 22. icon, enter Items, and then choose the related link to show a list of available items.
    2. To open the item, double-click it or select its number in the No. field.
  2. Do one of the following steps:
    • In the Marketing Text pane of the FactBox on the right side of the page, select Edit.
    • Select the Marketing Text action.
  3. Make changes to text directly in the Marketing Text box. Use the tool bar along the bottom of the box to format and style text, add links, and more.
  4. Select OK when done to save the text.

If you’d like to discuss more about Business Central’s many efficiencies and how to use them, or about making the move across to BC, reach out today to Brookland Solutions for a no obligation discussion. Get in touch!

March 24, 2025

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It’s valid to ask, “Do I have to use Making Tax Digital for my business?” If you haven’t started exploring how MTD affects you or your business yet, now is the right time to prepare for the shift. In our MTD-readiness guide, you’ll learn if your business will be impacted by the April 2026 deadline and how you can prepare in advance. Making Tax Digital April 2026 - What Does It Mean? From April 2026, MTD for ITSA will apply to: Self-employed individuals Landlords (those with income from UK property or overseas property) Partnerships with self-employed individuals, where the combined turnover crosses the threshold People with multiple income sources. For example, a self-employed individual who also has rental income Thresholds for Compliance: From April 2026: Those with a gross annual income over £50,000 From April 2027: Those with income over £30,000 From April 2028: Those with income over £20,000 These thresholds are for gross business/ trading and/or property income before expenses, not income from profit. What Do the HMRC Making Tax Digital 2026 Changes Mean for Your Business? If these upcoming changes apply to you, you’ll need to: Start Maintaining Digital Records Keeping paper trails or spreadsheets isn’t enough (unless spreadsheets are used via bridging software). You’ll also need to keep digital records of your income and expenses, which is best done with MTD-compatible software in Business Central. Start logging business expenses, sales, income, and bank transactions. Take photos of receipts and upload them to the records. Submit Quarterly Updates Instead of one annual tax return, from April 2026, you’ll need to send four quarterly updates. These updates report your tax position after every quarter, lowering the load and stress of the year-end rush. Remember to submit updates by: August 7 (for quarter ending July 5) November 7 (for quarter ending Oct 5) February 7 (for quarter ending January 5) May 7 (for quarter ending April 5) Create a Final Declaration You’ll also need to send an End of Period Statement (EoPS) and a Final Declaration at the end of the tax year, replacing the traditional self-assessment exercise. Common Making Tax Digital Problems Businesses May Face Ahead of MTD 2026 In the rush to meet the upcoming deadline, your business may face some common Making Tax Digital problems. Here’s how you can resolve them: 1. Using Incompatible or Unapproved Software Making Tax Digital mandates the use of compatible and approved software for submissions. 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